So…so sad…so…sad.

“Citing profitability concerns, the virtual-world maker is ‘changing its strategic direction’ and reevaluating the consumer side of its operation. When it was launched late last year, There was considered one of the bolder game ventures in memory. Or at least it would have been if its creators had called it a game instead of insisting on the term ‘online getaway.’ Part massively multiplayer online role-playing game, part Friendster, part Sims, the genre-busting persistent world hoped to carve out a unique and profitable niche by appealing to gamers more interested in social interaction, shopping, and chat than they might be in slaying, questing, or doing battle.”