The game has raised the bar for MMOG products, particularly in terms of revenue generation. However, there are some fundamental misconceptions about the game that are particularly problematic. In the end, it is a great game that has perhaps recalibrated investor expectations for MMOG products beyond what makes sense. There is a lot of supposedly new talk about the “World of Warcraft model”. To longtime industry observers, this talk is more retro (or even tired) than it is revolutionary. We have heard this tune before, only where the lyrics once featured EverQuest, now they sing World of Warcraft. Still, WoW developer Blizzard Entertainment obviously did something right and it only seems natural to ask what it was. It is only after understanding how Blizzard made WoW a success that companies can ask such questions as: is that success duplicable and if so is our particular company in a position to duplicate that success?

Next Generation - Is It Possible to Surpass World of Warcraft?

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